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Article 3. Definition
 

For the purposes of this Code:

 

"Breast-milk substitute" means: any food being marketed or otherwise represented as a partial or total replacement for breast milk, whether or not suitable for that purpose.

 

"Complementary food" means: any food, whether manufactured or locally prepared, suitable as a complement to breast milk or to infant formula, when either becomes insufficient to satisfy the nutritional of the infant. Such food is also commonly called "weaning food" or "breast-milk supplement"

 

"Container" means: any form of packaging of products for sale as a normal retail unit, including wrappers.

 

"Distributor" means: a person, corporation or any other entity in the public or private sector engaged in the business (whether directly or indirectly) of marketing at the wholesale or retail level a product within the scope of this Code. A "primary distributor" is a manufacturer's sales agent, representative, national distributor or broker.

 

"Health care system" means: governmental, nongovernmental or private institutions or organizations engaged, directly or indirectly, in health care for mothers, infants and pregnant women; and nurseries or child-care institutions. It also includes health workers in private practice. For the purposes of this Code, the health care system does not include pharmacies or other established sales outlets.

 

"Health worker" means: a person working in a component of such a health care system, whether professional or non-professional, including voluntary, unpaid workers.

 

"Infant formula" means: a breast-milk substitute formulated industrially in accordance with applicable Codex Alimentarius standards, to satisfy the normal nutritional requirements of infants up to between four and six months of age, and adapted to their physiological characteristics. Infant formula may also be prepared at home, in which case it is described as "homeprepared".

 

"Label" means: any tag, brand, mark, pictorial or other descriptive matter, written, printed, stencilled, marked, embossed or impressed on, or attached to, a container (see above) of any products within the scope of this Code.

 

"Manufacturer" means: a corporation or other entity in the public or private sector engaged in the business or function (whether directly or through an agent or through an entity controlled by or under contract with it) of manufacturing a product within the scope of this Code.

 

"Marketing" means: product promotion, distribution, selling, advertising, product public relations, and information services.

 

"Marketing personnel" means: any persons whose functions involve the marketing of a product or products coming within the scope of this Code.

 

"Samples" means: single or small quantities of a product provided without cost.

 

"Supplies" means: quantities of a product provided for use Over an extended period, free or at a low price, for social purposes, including those provided to families in need.

 
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The WHO Code
A recommendation to all WHO Member States to protect and encourage breastfeeding and to give adequate guidelines on how breast milk substitutes should be marketed.

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