1. The title of the pamphlet 2. An introductory statement that the Nestlé's practices were "unethical and immoral" 3. The allegation that Nestlé was directly responsible for the deaths of thousands of babies 4. The allegation that Nestlé employs "sales girls dressed in nurse's uniforms".

In October 1974, Nestlé offers a settlement if TWAG destroys the remaining copies of the pamphlet, pays for the publication of the settlement and contributes money to Third World charities. TWAG refuses the offer and with other defendants mounts a publicity campaign with press conferences and private appeals, while Nestlé maintains silence.

In November 1975, two weeks before the hearings, TWAG announces that the hearings will "examine the activities of a Swiss multinational in developing countries", and for the first time, a spokesperson for the World Council of Churches appears at the press conference.

At the same time, eight manufacturers announce the formation of the International Council of Infant Food Industries (ICIFI) along with a code of ethics to help infant formula manufacturers self-regulate their marketing and advertising practices. Ross Laboratories and Bristol-Myers decline to join ICIFI. Nestlé decides to drop all but the first libel charge and the hearings begin. All defendants take the stand against Nestlé's two representatives. The sheer volume of the defendants' testimony as well as its emotional and anecdotal character make it clear that Nestlé is on trial as much as the defendants are Nestlé and finally decides to break its silence and holds a press conference.

In July 1976, the TWAG defendants are found guilty of libel and ordered to pay fines of 300 Swiss Francs. ($150 U.S.) The judge does not, however, clear Nestlé. He says in his closing statement; "If Nestlé S.A. wants to be spared the accusations of immoral and unethical conduct, it will need to change its advertising practices." During the 5th Assembly of the World Council of Churches, the film "Bottle Babies" produced by German filmmaker Peter Krieg is premiered.

In 1977, the first Nestlé boycott lead by U.S.-based INFACT (Infant Formula Action Coalition) as well as end to infant formula promotion demanded.

In 1978, U.S. Senate hearings chaired by Edward M. Kennedy further damage Nestlé's reputation and suggest the need for international consensus. Senator asks the World Health Organisation to "convene an international conference on infant health and nutrition".